How to Find Opportunities Hidden in Plain Sight
Opportunities and success are not something you go after necessarily but something you attract by becoming an attractive person.
Jim Rohn
As sponsorship requests started to come in for HostGlobal, one person asked if he could put a link, 'Free Domain Registration,' at the top. I thought little of it since it was just a link and asked for $100 a month. Little did I know that these three little words would change my life for the next 25 years.
I had a call with him, and he was so pleased with the link's performance. He told me he was making $1500 with no work at all. I was curious. I clicked the link, and it went to a domain registration page. I estimated that he was making $3-$5 per domain registration in commission. That meant 300-500 domain registrations per month.
And just like that, I knew my next "Yellow Pages" category. Domain names!
I did some research and decided to build a network of websites instead of just one. So, I registered the domain name DNSIndex.com and signed up as an affiliate partner of a domain name registrar called Domain Bank. I created my new site and promoted it via HostGlobal.
The Domain Kings
In the kingdom of the blind, the one-eyed man is king.
Desiderius Erasmus (1466-1536)
HostGlobal was doing well, and I wanted to replicate that success with DNSIndex. So, I started an Expired Domain List and created a paid newsletter at $49/year. In it, I sent out a list of expired domains and a link for people to register them via DNSIndex.
Soon, a handful of people started registering everything on my Expired Domain List. Rick Schwartz, the Domain King; Slavik Viner, domain extraordinaire; Anthony Peppler, who would teach me a lot about domain names and the list of subscribers grew each week. The more names I added to the list, the more domain registrations I received. I would eventually make up to $10,000 USD a month. It was almost like printing money.
Then, I wondered why these domainers were registering so many domain names. I only owned a few names that I used for my businesses. What were they doing with them?
So, I got on the phone again, this time with Anthony Peppler. I wanted to know why he was registering so many domains. He wanted to know how I found my list of expired domains. I didn't think I was doing anything revolutionary. I would simply go to whois.net and query their database of any domain name that used to be registered but was now available.
He revealed that he knew that domain names expire at a particular time and that there was a process for re-registering them as soon as they became available, but he didn't know how. The great names got picked up immediately by people who knew the secret process. Now, I was curious.
He had met a younger kid, Ross, who knew the process but didn't have the money to pay the registration fees for the hundreds of domains expiring every day. Ross liked three-letter domains. He got around paying the registration fees upfront by sending in email registrations and then he'd try to flip the names before he had to pay for them. The problem was that he had to keep trying to re-register them because he didn't have enough money. Anthony offered to partner with him and pay the registration fees, $70 for two years for each of them.
I asked him to sell me one of their premium three-letter domains. ZEJ.com was my first three-letter domain. Thanks, Anthony!
Front Page News
Let everyone sweep in front of his own door, and the whole world will be clean.
Johann Wolfgang von Goethe (1749-1832)
At that time, I was so excited about becoming the newly minted domain owner of what I thought was a premium domain, a coveted three-letter dot com.
Why was I so excited?
The pieces were starting to come together.
I had a flashback to 1997 when I first thought about launching my Yellow Pages online idea, I was trying to name it.Yellow.com? Taken. Yellowpages.com? Taken. Every name I came up with seemed to be taken.
I suddenly thought of the Rorschach inkblots as a metaphor for my idea, creative, seeing double entendres. Inkblot.com it was. Again, to my dismay, it, too, was taken! I kept thinking... Was there a creative take I could play on it? Incblot.com–a play on inc as in incorporations. Surely, that would be a unique version. Taken!
I was so disappointed. I felt hopeless, so I decided to register inc-blot.com, my very first domain name. Oh, how hard it was back in 1997 to find a good domain name.
Fast-forward to late 1999, and hundreds of domainers were paying me for access to my Expired Domain List. They were registering domain names from my list that didn't even have the most premium names on it–like the coveted three-letter domains. It felt like a modern-day gold rush.
Business.com had just sold for $7.5 million earlier in 1999. Marc Ostrovsky, the owner, had bought it for $150,000 in 1996–a 50x return in 3 years (in 2007, it would sell again for $350 million).
Armed with this new insight, I decided to get on the front page of our local newspaper, the London Free Press, and get press for my new website, DNSIndex.com. I called the newspaper and declared, "I'd like to be on the front page."
She politely asked me what my story was. I relayed that I was the Chief Medical Resident at St Joseph's Hospital, who also offered a very valuable service for the city of London that would help get them on the ground floor of the Internet movement. She said, "You want to speak to Business", and patched me through.
"I'd like to be on the front page of the business section", I repeated. He listened to my story and invited me to lunch the next day. The day after that, I was on the front page of the business section. The story's title was "What's in a Name?".
We make a living by what we get, but we make a life by what we give.
Winston Churchill (1874-1965)
It was a few years into the dot-com boom, but the Internet and domain names were still relatively unknown to laypeople. My pitch was that domain names were digital real estate assets with no maintenance, very little 'property tax', and enormous potential. Anyone could buy or own virtual real estate assets, just like business.com. They could learn how at DNSIndex.com. It was the opportunity of a lifetime. Just one valuable domain name would be enough to make someone financially free.
But even with this understanding, I still wondered how would someone acquire a premium domain like Business.com? I didn't have 7.5 million dollars. I needed to figure out that secret process.
On January 10, 2000, the AOL-Time Warner merger was announced for $182 Billion. AOL/American Online, an Internet company, had just acquired Time Warner, one of the big prestigious media companies (HBO, CNN, Time, Warner Bros). The AOL-Time Warner merger was announced just after we “survived” Y2K. It was what would later be seen as the height of the Internet bubble. March 2000 signalled the beginning of the dot-com crash.
I sensed these expiring domains were a once-in-a-lifetime opportunity—possibly. Deep down I knew it, but there was no 'how-to' manual or data to prove my intuition. The bubble was bursting. HostGlobal and DNSIndex were bringing in $25,000-$30,000 USD per month (but for how much longer?) and I was just about to finish medical school and finally become a doctor.
What would you do?
Life Question
If I were to find a hidden opportunity that spoke to my heart but it didn't make sense and I didn't know how to do it—with so much uncertainty—what would I do?
Life Advice Then
From my 29-year-old self:
"We are all inventors, each sailing out on a voyage of discovery, guided each by a private chart, of which there is no duplicate. The world is all gates, all opportunities."
— Ralph Waldo Emerson
Be curious and ask questions, especially for life secrets and business insights.
This has served me well. Secrets or insights almost always give someone an advantage in doing something well. It might be information, a process, an idea, a connection, or a hack.
Meaningful opportunities Lie Hidden in Plain Sight.
Imagine all the missed opportunities because I walk by them, don't hear them, don't see them, don't ask for them, don't seek them or don't knock on the door of opportunity continually.
Ask your intuition what feels right. Your heart is directing you to something.
Your heart knows. Your mind assesses logic based on survival and reason. It becomes a no-brainer decision if you can validate your intuition with data. Many people need logic, reason, or data to validate. I typically go first with intuition but try as much as I can to validate with logic to derisk the unintended consequences.
You attract the energy you are in.
This is the Law of Attraction. Attraction happens by the frequency or vibration level you are in. High energy attracts high energy, and low energy attracts low energy. It's a fundamental law. To be on the same wavelength.
First, attune yourself to the Law of Vibration. What is the highest frequency at which you can spend your time?
Life Advice Now
From my 53-year-old self:
"I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty."
— John D. Rockefeller
Find the right experts or coaches.
Someone is likely in the know. I spent months trying to figure out how expired domain names dropped. Everyone was tight-lipped. If the experts and master coaches are too hard, there are someone steps ahead of you, maybe a year, maybe two, or someone much older who wants to give back and help the rookie.
Follow the Links. Connect the Dots.
In this age of almost unlimited access to information, it's much easier to do this. Just type in your questions into AI, search engines, YouTube, newsletters, podcasts, or, more traditionally, the book written by the expert (usually outdated by a year or more).
Be bold.
Like the CEO of Nvidia, now the third largest company in the world with a $2.5 trillion market cap, he would have never started the company if he had known how hard it would be.
If you knew how difficult domain names would be, you likely would not have even started. This prevents the older self from starting, as you likely now know how hard it is to start things and succeed. A startup is typically a ten-year journey, maybe five now.
Work as Play
Enjoy every minute of it, even the hard things, for they make you stronger. View it as a sport. Those hardmoments build character. Be steadfast and strong, and most of all, enjoy being grateful, especially if you get to do something you love or find meaningful, which should be your highest priority.
Don't forget your loved ones.
Your success depends on it. Don't get lost in your work. Time passes on. Rather too quickly. You cannot get back this time. Children grow up quickly. You grow up quickly.
Next week: Mining the Internet Goldrush.
Opening my gifts: Domains from Heaven.
See you next Thursday!
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